Category Archives: Marketing & Advertising


Making An Impact At The Next Trade Show

Posted by Azra in Marketing & Advertising | Comments Off on Making An Impact At The Next Trade Show

Didn’t have the kind of results you expected at the last trade show? Were you unsuccessful in showcasing your new products and inventions? Did visitors seem to simply ignore your stand in favour of something more exciting next door? While the last experience wasn’t something that could be called successful, it would be just a bad idea to quit the habit of showcasing new products in exhibitions. What you need to do now is to think of a good strategy to ensure that your booth is going to attract a lot of interested visitors the next time out.

How do you exactly do this? While a certain amount of experience does help in this regard, even newer companies can aspire to make an impact, provided that they follow certain guidelines when designing their new booth:

Hire Quality Builders to Construct the Stall
You need to start looking for manufacturers of display stands Melbourne ahead of time to give them enough time to come up with a sturdy construction that could be used as the base for your showcase. Make sure to give them enough details: otherwise, they may not understand what your exact requirements are, thereby leading to confusions that could have been easily avoided in the first place.

Make Your Stall Unique
It is important to come up with a unique exhibition booth design that is clearly different from anything else seen at the trade show. This would be easy to accomplish if you are going to showcase some special products that practically nobody else offers. Otherwise, be ready to face stiff competition, in which case your booth design is going to make a major difference in deciding whether you or your direct competitors get more visitors throughout the day.

Provide Refreshments and Entertainment Faculties
If the trade show allows your booth to provide refreshments to tired visitors, then go ahead and include them as an extra. Alternatively, you could set up a relaxation or entertainment area for both kids and adults, who might then be piqued to visit your stall on a whim. This latter implementation is a great way to indirectly attract visitors to your stall, although it has to be said that you could have trouble pulling off such a stunt in case your allocated area for the event is extremely small.

Be Active and Always Present
Never leave your booth unattended, as that is a sure-fire way to make visitors uninterested in visiting your own stall. In case you need to leave for urgent matters, make sure to place an employee or a person you know in charge before going out. Also, try to come with a small introductory speech so that your customers get to actually know more about your company and products.

Make Communication Easier Than Ever With ID Collective

Posted by Azra in Marketing & Advertising | Comments Off on Make Communication Easier Than Ever With ID Collective

iD is a communication agency situated in Melbourne and Sydney. With our unique, creative and innovative digital marketing and event planning ideas, Whether it is business planning, social media management, or event planning we aim to provide excellence and make it phenomenal. We have a professional team specializing in different fields of marketing to meet your needs and assist you as per your requirements to ensure the initiative which you are taking becomes successful.  
What do we do? 
ID specializes in communication and marketing, There are a number of services we provide to help you reach your desired audience and communicate efficiently and help you obtain the desired feedback. 
Social Media Management  
With the passage of time social media has become one of the most prominent platform to advertise our products, planning events and promoting your business. Having a social media management team is now a must to ensure we can make the most out of our ideas and it can be heard by thousands of people. Now social media marketing is not all about having a lot of likes and followers it is about proficient marketing strategies, planning, and executing them with perfection to ensure your news spreads like wildfire and you can spread the word as far as possible. ID has a team which specializes in social media management, which ensures not only to create engaging content for the audience but also strategically carrying out the tasks and planning ahead and making attention grabbing advertisements with proper analysis on the progress to ensure what you are trying to promote reaches the people and gather a bigger audience.  
Digital Agency  
Digital is such a broad and dynamic term that it is difficult to describe it in a single sentence, with so many aspects it cover, So rest assured that iD has the answer for all of your digital needs, Whether it is Social media, SEM/SEO, Content Marketing or whatever that comes into your mind. ID has a team specifically committed to perform all of these tasks with great efficiency and providing optimum results to our customers. That is one of the reasons we are the leading communication and digital agency in Melbourne of Australia and so many clients approach us to assist them with the related tasks.  
Our team at iD has you covered to craft innovative and unique ideas to help you organize the most impressive event you can think of, We have public relations experts relating to all the fields, Whether its fashion pr firm in Sydney, sports, beauty or anything you can think of. Who would be better than a PR expert to help you host the most magnificent event possible. ID focuses on providing quality work in the field of digital marketing and communication. We have professionals dedicated to each and every field. So if you have been planning on hosting an event and you want a planner and a social media marketer then we have you covered so the word reaches to the other corner of the planet.  digital-marketing

Selecting A Partner To Take Care Of Your Signage

Posted by Azra in Marketing & Advertising | Comments Off on Selecting A Partner To Take Care Of Your Signage

As a business owner, you will definitely have lots of uses for signage, ranging from small signs to large banners and infographics to have at your main business premises. As such, you may want to focus a little more on taking care of your branding, but this is also not practical in real life due to the amount of work necessary to run an organization. Due to this, you may want to hand over some of this work to an external entity or firm.Having an external designing firm take care of your signage is actually a good idea due to many reasons. Just be careful that you select somebody who is able to do this job without compromising on quality and you should be fine for a long time to come. For those who have trouble picking a firm, you may want to read the following lines that describe some selection criteria. If a certain firm seems to tick all these boxes, then you are probably fine to go.

Field of Work

What does your firm mainly involve with? Does it do just signage designing work or does it work in many other related fields? If you can find a firm that specializes in this area of work exclusively, you may have significant advantages such as lower waiting times and higher attention to detail, so try not to go with a firm that spreads itself too thin over many fields. 


If a firm has previous experience with designing things such as a conference display standsfor a different organization, you can rest assured that it will do a good job with your own order as well. It would be even better for you to find a firm that currently works with different companies to design signage, as then there is absolutely nothing to fear.


Quality of service will be less important once you take pricing into account. If a company charges too much even for simple tension fabric displays, you ought to find a better alternative rather than sticking with these individuals. Don’t forget that there are a lot of businesses hoping to make a quick buck, and you don’t need to get needlessly involved in many of their schemes.

Available Technologies

Modern banner design often makes use of highly advanced technologies and techniques in the field of fabric printing to make digital creations come to life. If a firm lacks machinery or the knowledge to use such technologies, you cannot expect an acceptable level of quality from them, so it would be better to look elsewhere.

The Main Roles Of Advertising.

Posted by Azra in Marketing & Advertising | Comments Off on The Main Roles Of Advertising.

When talking about advertising the main factor we should talk about is promotions- it is a set of activities done entirely on the purpose to attract the client and make them interested in the specific brand, product or service. Advertising is a main part of any company or business because no matter what type of a business you run the more clients you have the more successful you will be therefore advertising is very important for the success of business.

The process of advertising is sometimes done by an inbuilt agency groups of a business, a government advertising company or a private company. Advertising agencies are also known as promotional agencies Melbourne as they promote the given brand or product to the customers helping you increase the profit of the business. This article will discuss about the roles of an advertising agency and make you understand the whole process.

  • Conducting Research.
    This is a main responsibility of an advertising company this role includes conducting research regarding the product or brand, conducting research on other companies that sell the same product or brand as well as the people who uses and buy the product. Under these point they should be able to know details about the product – what’s it made or, what’s it used for, the other varieties of the product. When it comes to other companies you have to research on how they sell it, what sort of tactics they have used. Under the customers research you should get an idea what sort of a population is this product mostly used, adults, teenagers if so you need to focus advertising to them directly.
    • Properly Planned Campaign.
      It is essential for an advertising company to develop a research based advertisement during the promotional campaign of the specific product. Under this category a company that is responsible for advertising will plan the whole campaign as to how the advertisement is delivered to the customers – the mode, television, social media, radio, billboards, posters, websites or specific locations. What sort of external products or people are used to deliver the message most agencies use promotional models or expensive cars when promoting a brand or a product in order to attract more customers.
      • Operating the campaigns
        This is the role of proceeding with the planned campaign – according to the results of researchers conducted and the mode of advertising you need to operate the campaign many large advertising industries continue the operation by themselves but not most of the time. Many companies do the steps up to planning and then handover it to the business to operate the campaign.

How To Plan Your Next Business Growth Target?

Posted by Azra in Marketing & Advertising | Comments Off on How To Plan Your Next Business Growth Target?

Whether you are a leading industry expert, mature and established or just a beginner, if you are a leading B2B brand catering to a lot of companies are aiming to go to the next level. Or, perhaps you are a small player and gearing to get into medium B2B business aiming for faster growth over next 2 years. These are segments in which companies operate, and each of them tries to maximize their potential. This is directly attributed to their team and their skills. Only the specialized people can lead a project and get it to the customers, creating more business than before. This is how a company grows over time and its brand value increases.With so many players breaking and making new records every day, it is hard to stay competitive. A few years ago, Apple became the first company to reach 700 billion marks. Naturally, they are fuelled by dozens of B2B clients, excellent marketing, and sales team. This has made them consistent over the years and going even stronger. A company that has an ever expanding portfolio needs excellent sales and marketing alignment team. A dedicated department that takes care of every internal and external aspect of communications starting from creating content for internal consumption, and serving their customers through media.

How does planning software help in the process?

It is difficult to comprehend using commercial software for designing goals, planning your next move and strategies for the next target. Fortunately, over years of research and development, there are technologies that can help you achieve that. All the big companies devote resources to these which are at the back end of their infrastructure. This helps them grow and predict their growth over the years. This helps them understand their next important opportunity and work in that direction. This helps them understand where to invest money, and which products to look forward to. At the end, every B2B player has to work in tandem with the industry demands. Anything that eases your job is a useful thing. If that can be made even more useful, you have a ready-to-go software in hand. The same analogy extends to marketing planners. They are the holy grails to the marketing department so that it is not lost in the middle of an assignment.A step in the right direction can bring more and more clients, while something wrong results in letting the remaining ones go away too. Therefore, the importance of software to log all necessary objectives and tactics play a vital role.