(The Depression) The Single Men's Unemployed A...

Channel Nine and Sixty Minutes always makes me wonder at how much the media is to blame for the current decline in the markets and consumer confidence.

The story that Sixty Minutes chose to run tonight focused on the pain of the current crisis and interviewed several people directly affected by the slump.

I genuinely feel for these people - and was astounded that so many of the people interviewed (who had lost their jobs) were in such a difficult situation.  Unfortunately I doubt that many of these people most in need read my blog…so I need your help!

Who has heard of the stories of the many great initiatives that came out of the Great Depression, where good people in need of work, found work by helping people who needed help!  This is a pretty simple business model, and if Social Media, and our talents cannot make something of a similar opportunity to help those in need, then I will be truly shocked!

Over the last 3 days I have met or spoken to 5 people who are looking to enter the workforce, or who HAVE to look for another job.  I was surprised that none of these people had resume’s, nor had any idea how to go about writing a good resume, or getting their profile and skills in front of prospective employers.  We take our skills for granted as bloggers and social networkers - but the people who most need the benefits of social networking right now need our skills!

So this is where I NEED YOUR HELP.

Surely amongst my readers there are people who can help here (or know people who can help).  Who out there can produce a good effective resume quickly and cost effectively?  Which of you can help with enhancing the Personal Brand of those in need through help getting them online (LinkedIn or Facebook, or whatever works?), or helping them with appearance and interview techniques?

If we were to combine our resources, and helped these people most in need of employment support - then I KNOW we can help them find work, and we can help employers find great staff.

So where to from here…please comment on this post with your ideas, and forward this post to people you know who can help, or to those who need help and let’s see if we can MAKE A DIFFERENCE!

This is your chance to make a difference to the Personal Brand of those who need it the most!

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This post has 17 comments.

  1. Johnathan
    19 Oct 08 9:24 pm

    Interesting I just finished working with someone on putting them on to Facebook and LinkedIn. I was surprised that they did not know about these two resources. I honestly thought they were an isolated case I had no idea it was so widespread.

  2. Johnathan..thanks for your response! It may seem surprising, but we take our knowledge for granted too often! I can assure you that a very small minority of the population know of these tools and the benefits they offer! Great to hear you are helping people with this cause…

  3. Shane
    20 Oct 08 12:35 am

    Luke-Great effort! Please feel free to use and abuse the free resources on our website http://www.ropella.com . This is what we do all day everyday.

    Please help spread the word that we are seeing a huge talent war for those that are finding themselves looking. Companies are STILL hiring, they just need to NOT give up… Have a positive attitude and turn over every stone!

    If you would like to go forward with a more systematic approach please let me know. Good luck!

    Shane

  4. I am the ceo of ki work, and i recommend you check us out. ki work is a platform that enables the access and outsourcing of online work. it is all about online brand creation, and optimizing online marketability. it is free to use and an ideal complement to linkedin and facebook for anyone that want to work online and find work anywhere in the global marketplace

    http://ki-work.com
    http://ki-work.com/blog

  5. Luke,

    Glad to help. My company, reCareered, does exactly what you describe. We concentrate in Resume Search Optimization, and Web 2.0 personal branding (LinkedIN, Facebook, Twitter, etc.) to help job seekers get noticed, get interviews, and get a great job.

    Please contact me if can help you or your clients with personal branding issues in their job search.

    Regards,

    Phil Rosenberg
    President, reCareered
    phil.reCareered@gmail.com
    http://reCareered.blogspot.com

  6. Luke, I’m happy to help people straighten up their resumes - or proofread their resumes. If you have anyone who needs my help just mail me via Facebook :)

    Great idea btw. Hope it can help others. And yes, it’s sad but true; bad news sells more than good.

  7. Luke, I’d be glad to help out where I can. I figure I’ve got a reasonably strong personal brand and certainly know the tools.

    As for jobs… not sure. I can certainly get people in front of recruiters (good ones as opposed to crap) and from there, it’s up to them.

  8. Asif Anwar
    20 Oct 08 6:16 am

    Hi,

    I am also touched. Job uncertainty is not just one’s agony, it also infects the family.

    Your effort to increase personal branding is great.

    I hope my tips in: http://marketinggossip.blogspot.com/2008/02/people-search-in-linkedin-hunting-for.html will help.

    Asif.

  9. Hey Luke! You’re certainly right that we’re in a unique postion to help people who can truly benefit from what we offer. Actually, William Arruda and Reach Strategists have already launced a Career Bailout, here in the US. You can find details at The Personal Branding Blog, http://snipurl.com/4i8gn or at my site: http://snipurl.com/44o94. Now, the question is: how can we coordinate our efforts to deliver the most benefit? Let me know what you think.

  10. Paul Lange
    20 Oct 08 7:50 am

    Dear Luke,

    Thanks for your message.

    I personally am convinced that the media and those that play up to them (politicians et al) have significant ownership in the current situation. The state of the economy, like many other things, becomes a self full-filling prophecy of the information that is disseminated. Recipients of the information think about it and discuss it with their family, friends, colleagues, and acquaintances in the context of the information reported; few question it or challenge the legitimacy of what is being stated as fact. And therein also lies the clue to turning it around.

    Helping people re-brand themselves is an area in which I am already active at the higher levels of the business tree, and would welcome the opportunity to contribute to others whose career journey has been recently interrupted. Please let me know how I can help.

    Apart from yourself Luke, three other people I would also recommend people connect with are Ben West (Australia … for assistance in securing serious C-Level roles … despite my background I have learnt so much from Ben), Phil Rosenberg (USA … see Phil’s comment above), and Michael Wolff from ki work (USA … also see above) for a commercial approach to this area if anyone is thinking of getting involved but does not quite know how.

    Hope this helps and look forward to hearing from you.

    Kind regards,

    Paul

  11. I’m pretty good at networking around Facebook, and resumes. People can certainly feel free to contact me for help with either via my contact form, http://kikolani.com/contact

    ~ Kristi

  12. Mary-Lynn
    20 Oct 08 2:46 pm

    I was just counseling a woman who is dealing with depression after being laid off. She thought there was something wrong with her because she doesn’t feel any ambition to update her resume and apply for jobs.

    I told her that her feelings were natural. She is a very talented, creative woman who is afraid that she will end up with a job that doesn’t tap into her passion. She wants something more than just a job to collect a paycheck. She deserves better than that, but she feels pressure as her bills mount up.

    To battle her depression, I’ve talked her into starting a journal, where she will reconnect with herself by writing down those things that she is really good at. Those things she’s done in the past that made her feel good. Those things she does now that makes her feel good.

    She’s already discovering that a common factor from years ago to now, is that she feels the most reward when she is helping people. Tapping into her passion will help guide her in a search for a job where she will be happy.

    That’s what George and I do at Bigg Success, and we’d be happy to help anyone facing a tough career change.

  13. It is so great to hear from my readers and a broader audience! There have been some fantastic offers of support and expertise…and I want to make sure I take this further. There are two projects in the pipeline - the first of which is to gather up these resources and offers of support and get them on a single page. I then plan to use my wonderful network to get these resources to our Federal Government Agencies, and private enterprise so that they can provide advice and expertise to those who need it most! The second project…well I will be in touch with those who offered their support directly to update you on this venture…thanks again for your wonderful offers of support - it is greatly appreciated!

  14. Happy to help Luke. Having been in this boat once, I am determined to not let that happen again. I learnt a lot about the key number one thing, Networking and of course…..your Personal Brand !

  15. Dave
    22 Oct 08 7:00 am

    Not sure if this is what you are looking for, but I recently posted a basic primer on personal branding. Nothing unique there, but I did split my observations into creative, online, content types, versus corporate, strategic, results types. At the end of the post, I give some simple next steps everyone could do to get started in this area. For those people you are looking to help that might benefit from a simple primer, this might add some value:

    http://www.davecrainonline.com/a-personal-branding-primer.html

    I hope to turn this into a series with some more detailed insights for both the business types and the content types.

    BTW - great sentiment here. Glad to see the community helping itself.

  16. [...] A few weeks ago I wrote a post titled “We need you help” [...]

  17. [...] A few weeks ago I wrote a post titled “We need you help” [...]

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