A great and powerful personal brand may not know all the answers…but they WILL know where to go to get all the answers!

Sarah Leah Gootnick has produced an absolute gem here with this ‘must have’ book for small business owners.

It is packed with advice, tools and tips for helping you create a successful small business.

So, stand out from the crowd, and be one step ahead of your competition by increasing the INTELLECTUAL attributes of your personal brand!

(click on the cover to download the handbook)

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Today, Super Coach, Author and acclaimed presenter Carl Gould presented us (us being a group of advisors, coaches, mentors and business owners) with this question.

In short, muddy water fish are those who are typically visionary, enthused by the big picture, have plenty of ideas and are happy with change and new things. Clear water fish are those that represent stability, compliance and systems. Clear water fish are typically enthused by detail, process and procedure.

There were several key points I took from Carl’s presentation;

• Identify your clients or prospects as clear water or muddy water fish, and recognise what enthuses them!
• Review your ‘team’ and identify the clear water and muddy water fish and be aware of the situations where their ‘fishiness’ would benefit a project,
• As you recruit and build a team around you, be aware of the muddy water fish and the clear water fish,
• If your clients have issues with structure and process in their business - and you are not a clean water fish; then introduce them to a member of your ‘team’ who is!
• If your clients have issues with sales, marketing and creativity - and you are not a muddy water fish; then introduce them to a member of your ‘team’ who is!

Like everyone else in the presentation; I found this analogy of personality types, strengths and weaknesses to be very simple and powerful.  From the perspective of your personal brand, this is an important step in ‘getting to know yourself’ and articulating your strengths and weaknesses, and knowing when to say NO.

So are you a dirty water fish, or a clean water fish?

Below are some photos from the event I managed to sneak in between listening and taking notes!