What does thinking fast have to do with your personal brand?

Well, if you have read any of my previous posts on the 4 elements of a personal brand, then you may recognise that the INTELLECTUAL and PRACTICAL elements of your personal brand are all about your work style, your knowledge, experience, intellect and new ideas!

Speed thinking is one way of strengthening this element of your Personal Brand!

Dr Ken Hudson gave a great presentation this week to a group of like minded individuals (I was one of these) on the “Speed Thinking Zone” Dr Hudson has conducted some revolutionary research and developed an approach to thinking that results in quicker results, more creative outputs and often better results; as speed thinking subscribes to the theory that ‘people work best under pressure’

What I took out of the presentation was that there are three ‘rules’ to speed thinking (sort of like fight club, only no Brad Pitt or blood!)

1. Just start!
2. Do not filter your thoughts
3. Allows things to emerge!

And how does the speed thinking model work…well in a nutshell the process is;

• Think about the problem or situation you are faced with.  For example - how can I increase prospects for my business
• Now give yourself 2 minutes to think up 9 ways to do this
• You can take this further by then looking at each of the ‘ways’ and giving yourself 2 minutes to come up with 9 ways to implement each of the ideas
• And so on…

The point is that by presenting a problem and then giving yourself just 2 minutes to come up with 9 ways to address the problem, you are in a better position (Ken believes - and incidentally, so do I) to actually solve the problem…and get on with the doing!

Why 9 ways…will another little tidbit, 9 seems to be the accepted maximum number of ideas you can get out in 2 minutes, and our short term memories tend to have a limit of about 7 +- 2 (which equates to 9 as a maximum if you follow?)

There you go, want to reinforce the intellectual element of your personal brand or demonstrate a new practial element of your brand - then try speed thinking and impress your mates or clients!

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