What?

But every other personal branding wannabe has been telling me that bloggin’ is the ONLY way to build my personal brand!

Well, it seems we have been lied to!

The team over at Groundswell (a Forrester Research business) completed a survey in Q2 this year that asked a panel to rate the level of trust they have for communication channels; and corporate blogs came a bad last, just behind personal blogs!

This is disturbing for those that put SO much effort into blogging, but like the Groundswellers say “This is not a plea to give up blogging”

These findings do provide some food for thought, for instance;

• should you start a corporate blog in the first place?
• If you do start a blog, who writes on the blog, and who edits it?
• Do you let staff members blog about the company on their personal blogs?
• (Apple and Harley Davidson do not even have a blog)
• How do you instill trust in your content - do yo do more research to substantiate your views?
• Do we need to trust blogs - or are they just for entertainment anyway?
• What do you blog about - is trust relevant?

All subjects worth considering when you next sit down to blog your next post…and even more consideration is needed if you ONLY rely on your blog to build your personal brand.

These findings confirm for me what I have always sensed…your personal brand will benefit more from you getting out and meeting people and telling your story!

 

 

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