Are you intelligent, educated, energetic and like face to face meetings?

What are your KEY brand attributes?

Take 60 mins out from the chaos for a while and take the time to understand your own personal brand using these steps.

1.  The PHYSICAL aspects of your personal brand

How is your appearance, your grooming, your height, weight and general health.  How is your spoken language - do you speak fast or slow….are you easy to understand.  Do you have an accent?  How big is your network - does it mainly consist of friends and family, or mainly professional contacts?  What would other people think of your network - would they want to know you because of your network?

2.  The PRACTICAL aspects of your personal brand

How do you like to work and what have you achieved?  Do you have any testimonials or awards?  Do you prefer face to face time with people, or over the phone and email.  Do you like to use social media to meet new people, or are you shy and prefer to be introduced to other people?

3.  The PRINCIPLE element of your personal brand

When you say you will get back to someone, do you?  How long does it take you to return phonecalls or emails?  How comfortable are you telling your friends or clients that they are wrong, or need to change their approach to an issue?  When was the last time you ’sacked’ a customer because their values did not agree with yours?  What are your values and beliefs?

4.  The INTELLECTUAL element of your personal brand

How educated are you?  What qualifications do you have?  What are good examples of ideas and innovations you have come up with?  What is your personality type - extravert, intravert?  What experiences do you have in life and work?

This is not a definitive list of questions to ask yourself to help you better understand your own personal brand - but they should give you an idea of the questions to ask yourself, and to help you understand your current brand attributes against a set model.  These questions will also help you to understand the strong elements of your personal brand, and the less strong elements of your brand.

This exercise should then assist you in the next stage..making a plan to emphasise and communicate the strong elements of your personal brand, and a personal development plan to strengthen the areas of your personal brand that may need some attention!

Have fun developing and communicating your personal brand!

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