• Your words account for only 7% of the message you convey (the other 93% comes from non-verbal communication like tone and body language)
• We comprehend 25% of what we hear.
• We are distracted, preoccupied or forgetful 75% of the time
• We read 28% of the words on a web page

This being the case, what is the chance of ever getting your point across or influencing the perception of others?

Barack Obama understood this.  There has been plenty (almost too much) written about Obama and his use of web 2.0 tools, but this is not the only ‘channel’ or tool he used to influence the voters and communicate his Personal Brand.

Barack Obama understood that YOUR PERSONAL BRAND needs to be everywhere; it needs to appeal to all the senses, through all the channels and yet continue to deliver the same messages!  To further reinforce this message, the hottest ticket item following Barack Obama’s recent success in the US Presidential Campaign has been the humble newspaper! (read more here about this)

So if your Personal Branding strategy only includes online tools, and is limited to your blog and a few social media sites, then you may not be communicating your Personal Brand as effectively as you could be!

A few points to consider to communicate your personal brand more widely, and hence increase your chances of influence are;

• If you have a blog - use video, audio, text and images to relay your message,
• If you like to write - then write in forums, your local newspaper, and produce white papers for clients and prospecrs
• Never forget the influential power of being seen and associated with other influential people (your network!)
• Create a resume or bio online and in print (use Tasty Nectar or LinkedIn).  Consider a video bio also!
• Get to know you local member of parliament, the respected academics in your community, the influencers in the media and the local business community - these 4 pillars will serve you well!

I hope this post gets you thinking more broadly about your Personal Brand…and reminds you that even the most impressive Personal Brand we have known; Barack Obama used more than the Internet alone to communicate his personal brand!

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