Monthly Archives: October 2018

Making An Impact At The Next Trade Show

Posted by Azra in Marketing & Advertising | Comments Off on Making An Impact At The Next Trade Show

Didn’t have the kind of results you expected at the last trade show? Were you unsuccessful in showcasing your new products and inventions? Did visitors seem to simply ignore your stand in favour of something more exciting next door? While the last experience wasn’t something that could be called successful, it would be just a bad idea to quit the habit of showcasing new products in exhibitions. What you need to do now is to think of a good strategy to ensure that your booth is going to attract a lot of interested visitors the next time out.

How do you exactly do this? While a certain amount of experience does help in this regard, even newer companies can aspire to make an impact, provided that they follow certain guidelines when designing their new booth:

Hire Quality Builders to Construct the Stall
You need to start looking for manufacturers of display stands Melbourne ahead of time to give them enough time to come up with a sturdy construction that could be used as the base for your showcase. Make sure to give them enough details: otherwise, they may not understand what your exact requirements are, thereby leading to confusions that could have been easily avoided in the first place.

Make Your Stall Unique
It is important to come up with a unique exhibition booth design that is clearly different from anything else seen at the trade show. This would be easy to accomplish if you are going to showcase some special products that practically nobody else offers. Otherwise, be ready to face stiff competition, in which case your booth design is going to make a major difference in deciding whether you or your direct competitors get more visitors throughout the day.

Provide Refreshments and Entertainment Faculties
If the trade show allows your booth to provide refreshments to tired visitors, then go ahead and include them as an extra. Alternatively, you could set up a relaxation or entertainment area for both kids and adults, who might then be piqued to visit your stall on a whim. This latter implementation is a great way to indirectly attract visitors to your stall, although it has to be said that you could have trouble pulling off such a stunt in case your allocated area for the event is extremely small.

Be Active and Always Present
Never leave your booth unattended, as that is a sure-fire way to make visitors uninterested in visiting your own stall. In case you need to leave for urgent matters, make sure to place an employee or a person you know in charge before going out. Also, try to come with a small introductory speech so that your customers get to actually know more about your company and products.